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Client

Skin Studio MD+

Project

Social Media Campaign on Instagram

Challenge

Very competitive market on medical aesthetics

Almost zero marketing budget on social media 

Unclear brand image

Skin Studio MD+ is a new sister brand on medical aesthetics target a younger demographics (20-40 years old) of Senniyo which has been established in Metro Vancouver for over 30 years. In face of A fiercely competitive local market and global economic uncertainties where skincare trends as a secondary luxury, I conceived the innovative communication theme of "affordable luxury" for Skin Studio MD+. This concept bridges the gap, making top-tier skincare accessible and affordable, driven by Vancouver's foremost beauty and skincare experts and cutting-edge medical technologies.

The Instagram account of Skin Studio MD+ has transformed into a vibrant hub of skincare insights, the latest medical aesthetics technology, exclusive promotions, and real customer experiences.

The account achieved a remarkable 140% increase in followers in just 10 months.

Transformation

BRAND LOGO

BRAND ICON

MAIN COLOR THEME

Instagram Account

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SKINCARE INSIGHTS

Latest Medical Aesthetics Technology

EXCLUSIVE PROMOTIONS

REAL CUSTOMER EXPERIENCES

Open House Event

SkinCeutical Waterfall Facial

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