Client
Skin Studio MD+
Project
Social Media Campaign on Instagram
Challenge
Very competitive market on medical aesthetics
Almost zero marketing budget on social media
Unclear brand image
Skin Studio MD+ is a new sister brand on medical aesthetics target a younger demographics (20-40 years old) of Senniyo which has been established in Metro Vancouver for over 30 years. In face of A fiercely competitive local market and global economic uncertainties where skincare trends as a secondary luxury, I conceived the innovative communication theme of "affordable luxury" for Skin Studio MD+. This concept bridges the gap, making top-tier skincare accessible and affordable, driven by Vancouver's foremost beauty and skincare experts and cutting-edge medical technologies.
The Instagram account of Skin Studio MD+ has transformed into a vibrant hub of skincare insights, the latest medical aesthetics technology, exclusive promotions, and real customer experiences.
The account achieved a remarkable 140% increase in followers in just 10 months.
Transformation
BRAND LOGO
BRAND ICON
MAIN COLOR THEME
Instagram Account
SKINCARE INSIGHTS
Latest Medical Aesthetics Technology
EXCLUSIVE PROMOTIONS