Client

Amrita Vishwa Vidyapeetham (Amrita University)

Project

Poster & Facebook ad (design + copy)

Challenge

To increase the number of admissions to the M.A. Philosophy program as rapidly as possible through cost-effective promotion

The M.A. Philosophy program at Amrita is relatively recent in comparison to numerous institutions in the country. In order to maximize little promotional time and media space available, I made a daring move by abandoning the previous poster design, and came up with the major idea “Masterminds” and the word play to effectively captivate the intellectual mind of prospective students. The campaign produced a breakthrough: a 300% increase in the admission rate.