Client
CMP Pharm Ltd.
Project
Branding: logo, slogan, bag, business card, leaflet, printed materials
Challenge
To create a unique brand for the new Traditional Chinese Medicine (TCM) clinic CMP Pharm to empower it stand out above over a thousand other clinics in the region
Owing to his family’s extensive TCM legacy spanning more than three generations, the founder of CMP Pharm is not only a licensed TCM doctor with a PhD but also has years of valuable real-world clinical expertise dating back to his early years. I came up with a fresh concept that was based on his ancestry to highlight CMP Pharm’s competitive edge over other clinics. With the delicate use of colors and symbols, I created the distinctive branding designs for CMP Pharm by building on the rich ancient Chinese cultural heritage and traditions associated with health and longevity.
Transformation
LOGO
Red
Symbolism: blessings and happiness
Yellow
Association: the Sun as the source of life,
providing all living things boundless vitality and life force
LOGO VARIATIONS
SYMBOLS
Chinese gourd bottle 壺
Metonymy: TCM doctors
(also hinting the family's long legacy since the old time)
Ginseng 人參
Symbolism: strength and longevity
Brand name 中醫師
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MAJOR COLORS
#eb212e
#ffe62c
SLOGAN
世代為醫， 一心懸壺
Translation: Doctors from generation to generation devote their lives to serving the public.
