Client

Amrita Yoga

A new yoga approach rooted in the ancient Indian yoga tradition and practical spiritual principles, inspired by the spiritual master Mata Amritanandamayi (Amma), to guide practitioners to inner well-being and the true nature of the Self.

Project

Website revamp

My roles: layout design, theme fonts & colors, content arrangement, photo selection & editing

Challenge

To redesign the official website based on the brand’s revised core essence “Awareness with heart-centered intention” which serves as the unified online platform communicating to the diverse student groups around the world in order to keep up with the brand’s rapid growth

Yoga, which derives from the Sanskrit word “yuj,” means “unity,” so I transformed the website to reflect the brand’s mission – Amrita Yoga seeks to guide practitioners from physical asanas to the internal journey toward the ultimate state of union and oneness – by expressing the specific energies and feelings: 

Transformation